The study of creative science is all about the success in the field of commerce, entertainment as well as advertising. I was looking at the concepts and policies in Indian advertisement industry; the performance of the industry gets very small success to reach the appropriate audience for the last five years. There are 1000 quick studies to reach the right customer through creative science and applied psychology.
People ‘earn money’, ‘buy food’, ‘pray god’, and ‘survive’, it’s very difficult to read their mind. I see the growing educated, middle-class is unable to cultivate potatoes in their home land. The number is decreasing. They are selling agricultural fields, doing jobs to earn limited government and company incentives. So advertising for educated and limited income citizens’ and attract them to buy product is not that easy.
The industry is lacking creative scientist than raw creative artists. You don’t need visualizer, graphic designer and animator from Hollywood superficial’s like : “300” or “Immortals”, you need creative scientists to work on the trio’s, the upper class, the educated middle-class, and the commons living without logging in Facebook and Twitter.
The scale is composed of three Likert-types statement measuring the degree to which a person believes that advertising in general is entertaining.
Psychology is fundamental to understanding the impact on individuals and groups of the integration of media technologies in our society. This field encompasses the full range of human experience of media—including affect, cognition, and behavior—in activities, events, theories, and practices. Media include all forms of mediated communication, such as pictures, sound, graphics, content and emerging technologies.
The emerging field represented a significant opportunity to use media in new and creative ways by understanding how psychology and media work together. Psychological theories can be applied to emerging social media, e-Learning, and digital technologies in pioneering ways. Media psychology draws from multiples disciplines such as sociology, anthropology, neuroscience, political science, rhetorics, computer science, communications, and international relations.
One of the goals of education is social awareness: a better understanding of society and the knowledge of available alternatives. The development of social awareness based fundamentally on consideration for others is an important function of education, basic to the philosophy.
Why is it that marketing scientists tend to blame a brand’s demise on “loss of differentiation” or some such thing when they should be saying “It’s too expensive, it’s no longer profitable” ? Which incidentally means the brand is becoming more not less differentiated?
Please think about it!!