Back to the unforgettable slogan ‘Think small’, from the 1960’s, Volkswagen started their new campaign on the TV spot, the “Think Blue. Symphony“. The campaign highlights from the automaker’s past, present and future are drawn on to a continuous paper of music accompanied by the Beach Boys hit classic “Wouldn’t It Be Nice.”
Why I love this new ad campaign?
The eco-friendly environment that promised by the Deutsche automaker. The “Think Blue. Symphony“; VW conveys a public awareness vibe to motivate people by heightening for sustainable action. The automaker launched a TV spot to transmit a differently coloured sustainable mobility message, one of them is the fuel-saving BlueMotion Technologies.
“Fun Theory”; the idea is as simple as fun is the easiest way to change people’s behavior for a better cause.
The Ad campaign is visually appealing more attention. The unique presentation technique is called music painting. The twitter blue colour and soft characters used in the campaign are mind-blowing. The campaign highlights the journey that started from 1954, Beetle and the “Think Small“, the evolution of the brand’s ‘efficient mobility’ through to the Golf Blue-e-motion, its prototype vehicle that uses less than one liter of fuel for every 100km it travels.
Agency: Creative Shop 515 (Italy)
Reference Website: www.volkswagen.com/thinkblue
Music: Tiziano Lamberti – Wouldn’t it be nice (Coverversion Beach Boys)