Last week I met some creatives from College of Art & Craft, Calcutta (GCAC). I needed some concrete creative ideas for a social media marketing campaign. Before I met another art graduate team from Karnataka Chitrakala Parishath, Bangalore. My surprise was 12 out of 10 of them are not interested in the digital media revolution.
Then I called a local freelance graphic design team, they took a week and prepared a presentation. Let’s leave the creative part of it, albeit they presented well. But surprisingly I discovered the enthusiasm in them which I did not find in the Art College graduates.
Don’t you think “Creatives should be cogent” in selling their creativity?